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New Balance

New Balance

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About New Balance

In 1906, William Riley was inspired by a chicken foot to create a new way to meet the needs of consumers in motion.

More than 100 years later New Balance is still dedicated to providing innovative products that help consumers in their quest for personal achievement.

New Balance has been a brand focused on understanding the needs of athletes and designing products to match. 

From the early days of selling arch supports to police officers and waiters, to our current research with world-class athletes in our Sports Research Lab, we have always been consumed by the body in motion and dedicated to Making Excellent Happen every single day.