Unique Approach
 Welcome to the Sportsco way of life, where exciting challenges and a fresh approach to the sporting retail world will change the way you do business. If you’ve ever wanted to leave behind the corporate jungle or be a part of a team that strives for excellence in every way possible, then becoming a Sportsco franchise operator might be the life for you.
By showing you the proper skills and sharing an enthusiasm for the Sportsco philosophy, your goals in life can become a reality. Our team of thriving business professionals will help you become a leader in the athletic retail industry by guiding you towards success.
Sportsco was first established in 1983 by eight independent sports storeowners who saw a need to fill a gap in the market for sports footwear and clothing.
Today, Sportsco is one of the largest franchisors in the sports retail industry with over 80 stores nationally (refer to the store list at our website).
This success is due to a total commitment shown by every franchise owner and achieved by hard work, dedication and above all, teamwork. The Sportsco way ensures a common pursuit of retailing excellence, by promoting the use of friendly and well-informed staff and by maintaining a relationship with our customers that can’t be beaten.
If you’re interested in learning more about the Sportsco team please read on, and do not hesitate to contact us for more information.
Training
Sportsco has made an enormous commitment to the development of its franchisees and their staff. A full and comprehensive training program has been developed, and is recognised as a leader in the industry. Some modules have been approved by the Federal Government as part of its industry training scheme.
The training program is designed to take the mystery and fear out of owning and managing your own franchised business. It also sets in place standards of performance for all staff to follow, which ensures consistency across the network.
The Sportsco training program has been developed in modules which include:
- Franchisee Induction - understanding all aspects of your new business
- Retail Staff Induction
- Sales and Customer Service
- Podiatry and Footwear
- Product Knowledge
- Retail Management and Manager Development
- Loss Prevention
- Merchandising
- Traineeships
As much as Sportsco will provide the franchisee with these tools, the success of the training program ultimately relies on the individual’s commitment to implementation. It is imperative that such tools are effectively put into practice within the workplace to ensure consistent levels of service are delivered across all Sportsco stores.
Marketing
Sportsco has developed a comprehensive national marketing program to support the group’s retail activity and to maintain its positioning as a leader in the sports retail industry.
A carefully selected balance of product and price advertising together with corporate branding messages is designed to make Sportsco front of mind when consumers are looking for major brand athletic footwear and apparel.
A comprehensive marketing plan is developed each year to assist the franchisee in driving the business.
All major promotions are supported in store with professionally produced Point of Sale material.
All promotions seek to reinforce our position of always:
- Having a great range of sporting footwear and apparel,
- Being the destination for major international brands,
- Having qualified and well trained staff to meet customers’ needs,
- Having modern and great looking shops and;
- Being conveniently located in major shopping centres
Product
Sportsco has developed a sophisticated method of product selection that takes the mystery out of product ranging for franchisees.
- The product focus is on supporting the major international brands that are proven in the marketplace.
- Core and optional product classifications give franchisees a level of flexibility in the product they stock, catering for the needs of the local community.
- Special buys and exclusive products give Sportsco franchisees an edge over their competitors in terms of both solid gross margins and product uniqueness.
- The Sportsco product mix is exciting and aims to provide franchisees with a strong return on investment.
Return to Top |
