Why Franchising?
 You could go out on a limb alone, learn as you go and face all of the risks as they come. Or, you could join an established and well-known franchise that has been formulated to allow you to hit the ground running.
Given that the survival rate of a franchised business is more than twice the survival rate of independent small businesses, it really makes sense to let us guide you through the troubles of starting your own business. We can provide you with the opportunity of managing your own business and show you the skills required to develop the business into a long lasting success.
Although each franchise store is independently owned, there are uniform procedures which are set out in the SPORTSCO Business Management Manual. We make certain that every franchisee and their staff know exactly what their jobs and responsibilities are and what standards are required.
This document has been written to ensure that all franchisees open their business based on sound foundations. It also highlights the nature of the retail sports industry and explains how the maintenance of uniform and high standards can contribute to their success.
By becoming a franchise operator with Sportsco, you will become involved in a business that has many unique benefits, including:
- Use of the Sportsco trading name, logo and marks.
- We help establish your store by finding a key location that maximises your potential for success, and also manage the design and layout of the store.
- Our merchandising experts will guide you in fitting out the store with the latest in sporting apparel.
- We provide you with the Sportsco Business Management Manual, to ensure you are informed of specific procedures in order to maintain our high standards of service. This manual has been designed by our specialists to advise beginners how to best run a Sportsco store. It places great emphasis on product knowledge, display, buying, merchandising and stock control.
- Access to our dynamic marketing program that is developed each year to maximise the public’s knowledge of the products we sell and the fantastic deals we make available to them. We maintain an extensive advertising campaign through promotions, catalogues and sponsorship deals to ensure that Sportsco stays at the forefront of the athletic retail market.
- Ongoing support and advice from our Retail Support business professionals whom visit your store regularly to share benchmarked results from our entire group of stores.
- We’ll show you how to create your own cash flow plan and also buying budgets so that you can maximise your planning.
- Opportunities to meet with other Sportsco franchisees who will share your goals.
- The ability to gain life long skills from our comprehensive training program for you and your staff. This program has been recognised as a leader in the industry.
- Sportsco’s sophisticated method of product selection takes the ambiguity out of product ranging for franchises. Our goal is to make your store a leader in providing exciting products to your community, whilst simultaneously building and maintaining a strong return on investment.
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